Why and How Marketing & Data Teams Switch to Hardal
Guide to server-side measurement for teams that need accurate, privacy compliant, and better data quality.
What is Hardal?
Hardal is a
We help marketing, data & analytics and IT teams streamline first-party (1PD) data collection and measurement process, from cookieless analytics tracking all the way to managing server-side data integrations, data governance, and privacy compliance.
Analytics
Cookieless Analytics
Mobile Analytics
Server-side tracking for iOS and Android apps
Destinations
Send your first-party data to anywhere
ETL/Data Governance
Regulate your data for privacy and security
Server-side Hosting
Best hosting option for your SGTM, CAPI and more
Why Marketing Teams Switch to Hardal
Client-side tracking is breaking down. Here's why teams are making the switch.
Data Loss (30-40%)
Ad blockers, ITP, and cookie consents block critical conversion data, leaving you with incomplete insights.
Privacy Issues
Complex workarounds needed for GDPR, KVKK compliance. Risk of fines and legal issues.
Performance Impact
Client-side scripts slow down your website, affecting user experience and SEO rankings.
Unlock better user privacy controls with server-side measurement
You can control the conditions for data privacy and security by directing the flow of marketing data.
Client-side tagging
Server-side tagging
Benefits:
| Feature | Client-Side | Server-Side (Hardal) |
|---|---|---|
| Data Accuracy | 60-70% | ~99% |
| Performance | Slower | Faster |
| Privacy | Limited compliance | Full compliance |
| Data Control | Limited | Complete |
Who's Already Made the Switch?
Hardal is the platform of choice for companies that invest in digital marketing. They choose Hardal to improve their marketing analytics and data quality.
It's never too early or too late to make the switch to server-side. Many companies have been building with Hardal for years, scaling their measurement infrastructure as they grow. Others have recently migrated and are already seeing a step-change in their marketing performance.
See our customer list for more.
Results After Switching
How Does the Switching Process Work?
We've helped hundreds of marketing teams switch to Hardal, and we've refined the process to be smooth and efficient. Here's how it works:
Free Consultation & Audit
Our team analyzes your current setup, identifies challenges, and maps out your goals.
Custom Implementation Plan
We create a tailored plan for your business, identifying key integrations and requirements.
Setup & Configuration
Our team handles technical setup, DNS configuration, and integration with your existing tools.
Testing & Validation
We run Hardal alongside your existing setup to validate data accuracy and ensure everything works.
Go Live
Once validated, you're live on Hardal with complete server-side measurement.
Most customers complete their transition within 1-3 days
Compared to the 4-6 months required for in-house server-side setups like Google Cloud Platform, AWS, Azure, etc., Hardal's guided implementation process gets you up and running quickly with minimal technical overhead.
Frequently Asked Questions
Find answers to common questions about Hardal, our services, implementation, and more.