How Hardal Analytics Works
Understanding our flexible analytics system and custom data capabilities.
Analytics flexibility means your data structure can evolve with your business needs, not be constrained by rigid schemas.
Why We Built for Flexibility
Traditional analytics tools force you into predefined event types and parameters. But real businesses need to track things that don't fit standard molds. Marketing teams want to analyze campaign performance across 20+ dimensions. Product teams need to understand user journeys that don't follow standard funnels. Data scientists want to create custom metrics specific to their business.
We built our system to accept any event structure you want to send. You can use the data object for unlimited custom parameters - strings, numbers, booleans, whatever makes sense for your use case. Your data structure can grow and change without breaking your tracking setup.
The Concept
Instead of enforcing rigid schemas, we provide a flexible framework where you define what matters. You can aggregate any field with any aggregation method, break down data by multiple dimensions simultaneously, and create business-specific calculations. The system handles the complexity behind the scenes while giving you complete control over how you analyze your data.
This approach means your analytics evolve naturally with your business, rather than requiring expensive custom solutions or waiting for vendors to add features you need.
Last updated: March 2025