Our Journey So Far

The story of Hardal's growth from weekend project to thriving company

Baris Gurbuzler & Berkay Demirbas
3 min read
Last updated: 2025-04-06

The Hardal Timeline

Weekend Project (June 2022)

Barış and Berkay started working on Hardal as a weekend project. It was focused on web3 analytics actually! We still believe in the idea, but the market is not ready for it yet.

Hardal web3

Official Launch (February 2023)

Hardal was officially incorporated in Turkey, transforming from a project into a real company.

Switch in Direction (August 2023)

Although still believing in the idea, realized the market is not ready for it. Focused on web2 analytics, server-side and first-party data.

First Client (November 2023)

After months of development, we landed our first paying customer.

Growing Fast (April 2024)

Couple of months later, we reached our first 10 clients.

Our First "Company" Trip (June 2024)

We visited a friend's wedding in Konya

Konya Trip

Our Second "Company" Offsite (June 2024)

We went to Kadıköy to have a team offsite. It was a great time to bond and plan the future.

Kadıköy Trip

Six Figures (July 2024)

We started the Q3 by surpassing $100,000 in ARR

Team Expansion (August 2024)

All these clients started getting hard to manage. Our team grew to 5 people, bringing new skills and perspectives

Client Milestone (November 2024)

One year after our first client, we hit 20 clients and counting!

Pre-seed Investment (November 2024)

We secured our pre-seed investment from Berkay Mollamustafaoğlu & Startup Wise Guys with a $5M valuation.

MeasureCamp Istanbul Sponsor (December 2024)

We became the main sponsor of MeasureCamp Istanbul - our first major sponsorship in Turkey!

measurecamp-ist

200s (December 2024)

We closed 2024 by surpassing $200,000 in ARR!

Boostin' Hardal (February 2025)

We got accepted and graduated from Endeavour's Boost the Future Programme - a major milestone for our growth journey!

Boost The Future

How We Measure Goes Live (March 2025)

Our podcast "How We Measure" launched! Co-founders Barış and Berkay started sharing insights on analytics, growth, and building a startup.

How We Measure

Team Gathering in Istanbul (March 2025)

Our team came together for an in-person meeting in Istanbul!

İstanbul Meet

First EU Sponsorship (April 2025)

We sponsored MeasureCamp Madrid - marking our first sponsorship in the European market!

Stanford Trip (April 2025)

We joined the Stanford Startup Programme in San Francisco (and yes, we caught our first baseball game too!)

SF Game

Mobile Analytics Launch (May 2025)

Hardal Mobile Analytics went live, expanding our capabilities beyond web tracking to help mobile app teams measure what matters.

Attribution Done Right (June 2025)

Campaign Attribution Report launched! Now bringing clarity to your marketing performance.

The Big 5-0 (July 2025)

We reached 50 active client! woop woop!

From weekend project to six-figure business in just 2.5 years - and this is just the beginning!