Kolay İK initially tried to manage server-side tracking with internal resources.

Things became even more complex once we implemented cookie consent. When a user says “I don’t consent to tracking,” client-side tracking JS codes like Google Analytics 4 and Meta Pixel either don’t fire or send incomplete data.

As you can imagine, this led to discrepancies in conversion tracking and misdirected campaign optimizations on our end.

That’s when we decided to switch to server-side tracking with Hardal.

With Hardal, we built a privacy-first infrastructure and started managing data transfer to platforms like Google and Meta in a much cleaner and more controlled way. Naturally, as measurement accuracy improved, so did the performance of our ads.

Server-Side for B2B SaaS? Absolutely.

Server-side tracking is often associated with e-commerce, but it’s just as critical for B2B SaaS companies.

At Kolay İK, user journeys are long and complex multi-step funnels. Being able to accurately track attribution points throughout these funnels gave us a significant edge, especially in lead nurturing and campaign performance.

Why Hardal?

To be honest, when it comes to technical work, “support” often means being sent a link to documentation.

But with Hardal, it was the exact opposite.

From the very first step, the team provided fast, clear answers. They walked us through every stage, always explaining the why behind each decision.

They didn’t just tell us what to do, they tailored solutions for our specific use cases. This was especially valuable because every company has different needs.

While we were wondering, “Can we actually manage this?” — Hardal made the entire process feel simple.

Digital Marketing Manager
Emre Doğrubakar